Integrating diversity, equity and inclusion skills into the field of professional coaching

In the field of leadership and executive coaching, it is thought that, no matter the sector or industry, “coaching, is coaching, is coaching…” However, as more people, at various levels of system, gain access to coaching support, it is becoming clear that social group identity can…and often does, factor into the coaching relationship.

Coaching with identity in mind has become a front burner issue, not only for professional coaches, but also for those individuals and organizations offering coach training.  In fact, in 2019, the International Coach Federation (ICF) added the word “identity” to its Core Competencies in several locations, speaking to the importance of a coach’s ability to be sensitive to, understand and express respect for the fullness of their clients. As a result, many coach training schools and organizations have begun revising and updating their coach training curricula to include content that speaks to coaching with an identity lens.  However, what of the tens of thousands of coaches, worldwide, who were never trained to coach using this lens?  How will demographic changes and environmental changes, such as COVID-19, impact the coaching field in the months and years to come?  What can we, as coaches, learn today that will help truly connect with all of our clients in the future?

Our writing and coach workshops address these questions. We coined the term Fifth Domain Coaching™ as there are typically 4 domains in which coaches are trained to intervene (Cognitive, Somatic, Emotional and Spiritual). The Fifth Domain model and tools prepare coaches to intentionally use the lens of social group identity in their coaching relationships.

Please check in regularly to view our latest publications and programing. We would love to see you at one of our virtual or in person workshops!

Meet The Coaches

Amber L. Mayes, MSOD

Amber is an African American & Greek, Gen X, heterosexual, Cis woman. She grew up in the Boston area in a racially diverse working class neighborhood. Raised in a multicultural household by an African American father from Georgia and a Greek immigrant mother, she developed an early passion for helping people communicate across differences. In the past 20 years Amber has developed a global leadership coaching and organization consulting practice that integrates issues of diversity, equity, and inclusion. She is based in Northern California and is a proud auntie of the best 6-year-old on the planet!

Sukari Pinnock-Fitts, MSOD, PCC

Sukari is a Cisgender woman and a member of the Black Diaspora.  She is a Baby Boomer, living with some degree of socio-economic privilege as a U.S. National.  She has no religious affiliation, however does consider herself a Pantheist — believing strongly that the “Universe Provides.”  She is the daughter of a Jamaican immigrant father and South Carolinian mother, and was raised with one sibling in a middle-class, multi-racial neighborhood in Los Angeles. Now residing in Northern Virginia, Sukari has been coaching leaders in all sectors for over 18 years, supporting clients in the U.S. and abroad.

Featured Publications

Coaching in the Fifth Domain

The Fifth Domain: Coaching With Identity In Mind

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Sukari at

Amber at